One page, one job
Sending paid traffic to a busy homepage is a common, expensive mistake. We build dedicated landing pages with one clear action, copy that matches the ad and the search intent, and the trust signals a cold visitor needs before they act.
Message match matters more than design polish. When the headline echoes the search someone just typed, conversion rate climbs and Google’s landing-page experience score improves with it.
- Message match between keyword, ad and page headline
- Single primary action with distractions removed
- Mobile-first layout and fast load for Core Web Vitals
- Trust signals: proof, guarantees, and clear contact
Testing the parts that matter
We don’t test button colours. We test the things that actually move conversion rate: the offer, the headline, the form length, and the proof. Each test runs against a real hypothesis, with enough traffic to trust the result.
Pushing a page from a 4.8% to a 9.1% conversion rate, as we did for one homewares store, often doubles leads without spending a dollar more on clicks.
How pages feed the account
Landing pages and campaigns are one system. Better pages lift Quality Score, which lowers cost per click, which frees budget for more clicks. We build the page and the campaign together, with conversion tracking wired through first-party conversion tracking so every test reads cleanly.
Common questions
A homepage answers many questions; a paid visitor has exactly one. Homepages scatter attention and usually convert worse than a dedicated page built around the search intent. A focused landing page with strong message match also improves Google’s landing-page experience score, which lowers your cost per click.