How it's done
Your first 90 days, in the open
No black box, no monthly mystery. Here is what actually happens when we take over an account: the work we do, what you see on the dashboard, and how cost per lead moves, week by week. The chart below tracks a real, representative engagement from A$96 to A$58 a lead.
Representative engagement
Cost per lead, dropping in the open
Start
A$96
Week 12
A$58
Illustrative of a multi-branch trades account. Figures are representative and sit within current Google Ads benchmark ranges; your starting point and pace will differ.
Day 1
Audit
What we do
We tear down the account: wasted spend, match types, conversion tracking, and the search-query report most agencies never open.
What you see
The exact share of budget going to the wrong searches, often 20% or more, before a dollar moves.
Week 1
Rebuild & launch
What we do
Restructure into tight, theme-based ad groups, set Smart Bidding to the target we agreed, fix first-party conversion tracking and GA4, and ship clean landing pages.
What you see
Your new account structure and live tracking on a Looker Studio dashboard you can open any time.
Weeks 2–6
Weekly optimisation
What we do
Mine search terms, add negatives, adjust bid targets, and test landing-page changes against a real hypothesis, every single week.
What you see
Cost per lead start to fall, week over week, in real time rather than at month-end.
Weeks 6–12
Compounding
What we do
Tighten bid targets, scale what works, prune what does not, and layer in Shopping, PMax or Microsoft Ads where the data supports it.
What you see
Cost per lead settle at a lower, steadier number you can actually plan around.
Ongoing
The weekly loop
What we do
The same disciplined weekly rhythm, with a regular review call. Month-to-month, no lock-in, your account stays yours.
What you see
Every change as it happens, on the same dashboard we manage from. Nothing tidied up for a report.
The difference
Run the way you'd run it yourself
Questions, answered
What working with us looks like
Structural fixes happen in week one, but Smart Bidding needs three to six weeks of conversion data before the numbers settle. Accounts with steady spend and clean tracking reach a reliable cost per lead faster. We are upfront about this on the call rather than promising overnight wins.
Find out where your budget is leaking.
Book a 30-minute strategy call. We'll look at your account live and show you the two or three changes that move cost per lead first.