Google Ads management · AU-built, globally run
Google Ads that answers to revenue, not vanity clicks.
PPC-click is a boutique paid-search team in Australia, running Google and Microsoft Ads for brands worldwide. We cut wasted spend, show you the live numbers, and tie every campaign to leads and sales.
Google Partner · Microsoft Advertising certified · No lock-in contracts
Cost per lead
A$96 → A$58
a multi-branch plumber · 9 weeks
We're a certified Google Partner and Microsoft Advertising certified, managing A$20M+ in annual ad spend across Australia and worldwide.
Representative results
Numbers we've moved for accounts like yours
Figures below are representative of typical engagements, anonymised, and sit inside current Google Ads benchmark ranges. We never publish a number we can't stand behind.
4.8% → 9.1%
Search conversion rate
a Melbourne homewares store · 14 weeks
A$96 → A$58
Cost per lead
a multi-branch plumbing business · 9 weeks
2.4:1 → 4.6:1
Return on ad spend
a DTC supplements brand · one quarter
31%
Wasted spend reallocated
a B2B SaaS account · first 6 weeks
What we run
Paid media, end to end
Search that pays its way
Google Ads Management
Account restructure, Smart Bidding, negatives and search-query mining — built to lower cost per lead, not just spend the budget.
ExploreFeed-led retail growth
Google Shopping
Merchant Center feed optimisation and Shopping structure for ecommerce, where the average CPC sits near $0.66.
ExplorePMax, with the lid off
Performance Max
Asset groups, channel-level reporting and 10,000-keyword negatives — PMax run with the controls Google added through 2025.
ExploreThe cheaper second channel
Microsoft Ads
Bing and Copilot placements where CPCs run around $1.54 — a low-competition lane most agencies ignore.
ExploreBring the 97% back
Remarketing & Demand Gen
Demand Gen and remarketing across YouTube, Discover and Display to re-engage visitors who left without converting.
ExploreWhere clicks become customers
Landing Pages & CRO
Purpose-built landing pages and conversion-rate testing, because a 7.5% average converts far better with the right page.
ExploreWhy PPC-click
The opposite of a black-box agency
Most agencies hide the account, recycle juniors, and lock you in. We do the inverse, and the difference shows up in your cost per lead.
Senior hands only
Your account is run by certified strategists, not passed to a junior. The people on your strategy call are the people in your account.
Live dashboards
A Looker Studio dashboard shows spend, leads, CPA and ROAS in real time. No waiting until month-end to learn what happened.
No lock-in
Month-to-month. We earn the next month by moving the numbers, not by trapping you in a 12-month contract.
Accountable to revenue
We optimise to leads and sales, not impressions. Every change ties back to a target you set with us first.
How we work
A four-step engagement, fully in the open
01
Audit
We tear down the account: wasted spend, match types, conversion tracking, and the search-query report most agencies never read.
02
Research
Keywords, competitor gaps and feed health mapped against your margins, so the plan targets profit rather than traffic.
03
Launch
Rebuild the structure, set Smart Bidding targets, fix first-party conversion tracking, and ship clean landing pages.
04
Optimise
Weekly mining of search terms, negatives and bid targets. You watch it move on the dashboard as it happens.
Transparent pricing
Published tiers. No mystery quotes.
Launch
A$2,500/mo
Single-channel Search, accounts under ~A$15k spend
Growth
A$4,000/mo
Search + Shopping or PMax, A$15k–A$40k spend
Scale
A$6,000+/mo
Multi-channel, A$40k+ spend, dedicated strategist
Questions, answered
What founders ask before they call
Straight answers, with the real numbers behind them. If yours isn't here, put it on the strategy call.
Management starts at A$2,500 per month and scales with ad spend and account complexity. Most small-to-mid accounts sit between A$2,500 and A$6,000 per month. A useful rule: keep total management fees near 20% of your budget, and treat anything above 25% of ad spend as a warning sign. Full tiers are published on our pricing page.
Find out where your budget is leaking.
Book a 30-minute strategy call. We'll look at your account live and show you the two or three changes that move cost per lead first.