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PPC-click

About PPC-click

A senior team that shows its working

PPC-click is a boutique Google Ads team built in Australia and run for clients worldwide. We started it because too many businesses were paying agencies that hid the account, recycled juniors, and reported in numbers nobody could check. We do the opposite: senior hands, live dashboards, and no lock-in.

Why we exist

The opposite of a black-box agency

Most agencies win on sales and lose on substance. The account gets passed to a junior, the search-query report goes unread, and cost per lead quietly climbs while the monthly PDF looks fine. We built PPC-click to run the way we'd want our own money managed.

That means the people on your strategy call are the people in your account. It means a live Looker Studio dashboard instead of a tidied-up report. And it means month-to-month terms, because we'd rather earn the next month than trap you in a contract.

Abstract composition of overlapping circles and signal arcs in purple, magenta and teal

The team

Eight specialists, three departments

No account managers relaying messages to a hidden team. The specialists below are the ones in your account every week.

Paid Search

The strategists who build and run your Search, Shopping and PMax campaigns.

Daniel Reyes, Head of Paid Search at PPC-click

Daniel Reyes

Head of Paid Search

Google Ads Certified with 11 years across DTC and B2B, previously leading paid media for a Sydney retail group. Opinionated about wasted spend and allergic to vanity metrics.

Marcus Hale, Senior PPC Strategist at PPC-click

Marcus Hale

Senior PPC Strategist

Lives in the search-query report. Eight years running competitive Search across home services and finance, where a wasted click costs real money.

Aisha Bello, Paid Search Specialist at PPC-click

Aisha Bello

Paid Search Specialist

Focused on local lead generation and call tracking. Turns messy, sprawling accounts into tight campaigns that actually ring the phone.

Performance & Analytics

The people who make the numbers honest, from tracking to the dashboard you watch.

Priya Nair, Performance Marketing Lead at PPC-click

Priya Nair

Performance Marketing Lead

Microsoft Advertising and Google Ads certified, with more than A$4M in annual spend managed across ecommerce and lead-gen. The person who explains the dashboard until it makes sense.

Tom Whitfield, Analytics & Tracking Lead at PPC-click

Tom Whitfield

Analytics & Tracking Lead

Builds the GA4, Consent Mode v2 and offline-conversion plumbing that lets Smart Bidding optimise to revenue instead of form fills.

Sofia Marchetti, Data Analyst at PPC-click

Sofia Marchetti

Data Analyst

Turns dashboards into decisions. Lives in Looker Studio and margin maths, finding the queries and products quietly carrying, or draining, the budget.

Creative & CRO

The team that makes the click worth paying for, from ad copy to landing page.

Liam O'Connor, Creative & CRO Lead at PPC-click

Liam O'Connor

Creative & CRO Lead

Writes the ads and builds the landing pages where clicks turn into customers. Tests the offer and the headline, not the button colour.

Hana Kim, Landing Page & UX Designer at PPC-click

Hana Kim

Landing Page & UX Designer

Designs fast, focused pages that match the ad and the search intent, so a cold visitor finds exactly what they clicked for.

AU-built, globally run

Based in Australia, working across time zones for clients worldwide. Australia's search ad market alone is worth A$8.0B a year.

Accountable to revenue

We optimise to leads and sales, not impressions. Google reports roughly $2 of value for every $1 spent; our job is to beat that for you.

Certified and current

Google Partner and Microsoft Advertising certified, and current on 2026 changes like AI Max for Search and Consent Mode v2.

Find out where your budget is leaking.

Book a 30-minute strategy call. We'll look at your account live and show you the two or three changes that move cost per lead first.